![]() ![]() In April 2008, Doppleganger formed another partnership, with Degrassi: The Next Generation, a very popular TV show. It described itself then as the New 3D Facebook. All creating had to be done by Doppelganger.īuilt on a modified Torque 1.3 game engine using Java and MySQL for the backend, vSide reportedly raised a further $11m in 2007, bringing the total of its investment to over $25. There was no user-created content in vSide then. Two new districts were added, RaiJuku and LaGenoaAires, to the existing New Venezia (where have I heard that name before?), and several suppliers of virtual goods were strategic partners, including Kitson and Rocawear. In August 2007 The Music Lounge evolved into vSide, following a major redesign. That observation became somewhat prophetic, as we shall see. What kid doesn't thinking about alcohol and meeting the opposite sex when they go clubbing? How a nightclub can portray good clean teen fun, when most of the time you have to be 21 just to get in one, kinda goes over my head. Gen Digital questioned this business plan: Doppelganger said at that time that the big selling point for the PSD Lounge was the fact that any questionable content or sexual innuendos would be left at the door, as they wanted good clean fun for all teens to enjoy. VSide started life back in May 2006 as the PCD Music Lounge (or the Music Lounge, or just the Lounge for short), a hangout for teens, which one blog described as 1 part MySpace and 1 part World of Warcraft. Interestingly, Littlefield and several others holding high management positions at that time had all come from BAE Systems. VSide was created by Doppelganger Studios of San Francisco, founded in July 2004 by Andrew Littlefield and James Lee, and with Tim Stevens as its CEO. When you think vSide, think Habbo Hotel, IMVU, and Club Penguin, and you are not too far off the mark. ![]() As far as Virtual Worlds go, I don't think any have had such a roller-coaster ride as vSide.
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